For the first time in history (it’s not gonna start raining men), social media advertising spend is going to surpass print spend and is now the third-largest advertising medium, behind television ads and paid search.
So, what’s the main attraction?
❤️ Social media platforms can collect vast amounts of information from their users, making it easier for brands to target ads to local and niche markets.
❤️ The interactive nature of social platforms presents a unique opportunity for businesses to grow their brand image and connect with customers at more of a personal level. It presents an opportunity to build trust, loyalty, and long-term relationships between brands and customers.
❤️ Because of this, advertisements on social networks can be geared toward selling, engagement, or building an audience, rather than just selling.
Fancy giving it a try for your business? It’s doesn’t need to be costly and is proven to be extremely successful. If you are interested, get in touch and we can arrange a call to discuss.