I am always amazed by the number of businesses who either pay someone to report on their website stats or create their own reports – but don’t do anything with the data. (Or worse still, don’t ever look at the data!). If you are never going to act on it (I would NOT advise this),… Continue reading What are your web stats telling you (and are you even looking)?
Month: November 2019
The foundations of social media marketing
The foundations of any social media marketing are that in order to be seen, you need to be present. And in being present you need to be informative, relevant and interesting for your audience. Without a presence, there is no audience. Without an audience, you can’t create brand awareness, drive web traffic, generate sales etc.… Continue reading The foundations of social media marketing