Google Ads Stats You Need To Know

Considering running Google Ads for your business but not sure if you will get a return on your spend? Here’s some stats you might like to know about: The average CTR (Click Thru Rate) of paid ads is 2%65% of consumers will click on a paid ad when they are ready to purchaseBusinesses generally make… Continue reading Google Ads Stats You Need To Know

Why Mobile Marketing Needs To Be Top Of Your List

The mobile internet penetration rate in 2020 was 90.3% (expected to rise to 97.5% by 2025) and the number of mobile internet users was a staggering 61.3 million (source: Statista). You are probably reading this on your mobile phone, but have you checked how your own website performs on a mobile? Just because it looks… Continue reading Why Mobile Marketing Needs To Be Top Of Your List

How To Improve Your Website Speed Without A Degree In Website Development

People will form an opinion of your website in 0.05 seconds – what can they see in that time? I mention the importance of website speed a lot and how it impacts your marketing efforts, your website rankings and your ability to convert online traffic. So, here are some simple ways that you can improve… Continue reading How To Improve Your Website Speed Without A Degree In Website Development

9 Key Elements of On-Page SEO

SEO is the process of optimising your website so that it ranks highly on search engines. I know that it can be a scary subject for a lot of people as there are some technical elements that can be quite hard to grasp. So, this post is just focusing on the on-page elements (bits that… Continue reading 9 Key Elements of On-Page SEO

How To Grow Your Business During Uncertain Times

We can’t control what happens in the world, but we can do our best to minimise the effects to our businesses. With the right strategies in place, you may still be able to grow your business, even during these uncertain times. Here are some ways how: Improve your digital marketing strategy Up until now, you… Continue reading How To Grow Your Business During Uncertain Times