3 Key Metrics to Track on Facebook Ads

If you are running Facebook Ads for your business and are not quite sure if they are as successful as they should be, here are 3 key metrics that will give you the answer: CTR (Link Click-Through Rate) You can view this stat in the Facebook Ads dashboard for your campaign. It is a %… Continue reading 3 Key Metrics to Track on Facebook Ads

How To Optimise Your Images For Search Engines

Google images helps searchers find images and web pages for a broad range of tasks. The Google image results show an image, attribution and a headline from the webpage. Users can then expand the preview to find out more about the image and the pages content, with a big call to action button to visit… Continue reading How To Optimise Your Images For Search Engines

How often do you ask for a review?

I bet the answer is not often enough. It feels a bit awkward sometimes to ask for a review, but you would be surprised how easy it is to obtain one. I am guilty of not asking enough, or simply just forgetting completely. But yesterday I sent 9 emails requesting a review. Within 24 hours… Continue reading How often do you ask for a review?

Google Ads Stats You Need To Know

Considering running Google Ads for your business but not sure if you will get a return on your spend? Here’s some stats you might like to know about: The average CTR (Click Thru Rate) of paid ads is 2%65% of consumers will click on a paid ad when they are ready to purchaseBusinesses generally make… Continue reading Google Ads Stats You Need To Know

Why Mobile Marketing Needs To Be Top Of Your List

The mobile internet penetration rate in 2020 was 90.3% (expected to rise to 97.5% by 2025) and the number of mobile internet users was a staggering 61.3 million (source: Statista). You are probably reading this on your mobile phone, but have you checked how your own website performs on a mobile? Just because it looks… Continue reading Why Mobile Marketing Needs To Be Top Of Your List