The mobile internet penetration rate in 2020 was 90.3% (expected to rise to 97.5% by 2025) and the number of mobile internet users was a staggering 61.3 million (source: Statista).
You are probably reading this on your mobile phone, but have you checked how your own website performs on a mobile? Just because it looks good and works well on a desktop, does not mean it will be the same on a mobile device.
It is vital that you don’t eliminate this market when testing and optimising your website. I have just checked the analytics on 5 of my client’s websites, all from different industries. Visitors to their sites using a mobile device range from 60% to 81%. Focusing only on the desktop experience for these clients would be ignoring the majority of their existing and potential customers!
Not only that, but Google is completing a roll-out of its mobile-first indexing this year. This means it will look at the mobile version of your website to determine how your pages rank in the search results.
Here’s a few things you need to check:
- First, take a look at your analytics and see what % of your visitors in the last 90 days came via a mobile device – are you surprised?
- Next, pick up your phone and go to your website (it is also worthwhile getting a couple of others to check it for you too – the more eyes, the better)
- How long does it take the website to load? (Less than 3 seconds is ideal)
- Do the images display correctly?
- Is the font easy to read and spaced out enough?
- Are your call to actions featured near the top of the page? (So people don’t have to scroll too far to take action)
- Is it easy to click on links and buttons?
- How easy is it to find what you are looking for?
- Is it easy to find your contact details?
- Is it easy to find your products/services?
- If you are a product-based business – is it easy to add items to the basket and use the checkout?
- If you are a service-based business, is it easy to make an enquiry?
Doing the little things can bring big results. This is one exercise that is definitely worth doing and it will not only benefit your online conversion rate but also your SEO rankings.
Get in touch if you need some help.
P.S. Don’t rely on website developers and designers to automatically do this for you, it is always surprising to me the amount of websites that do not have this covered!