Increasing Your Website Conversion – Top Tip

Increasing your website conversion rate will have a positive impact on your business and it's often the little things that make a big difference. The last thing people will do before converting on your website or landing page is click a button - the CTA (Call To Action). That button could be the difference between… Continue reading Increasing Your Website Conversion – Top Tip

Why Mobile Marketing Needs To Be Top Of Your List

The mobile internet penetration rate in 2020 was 90.3% (expected to rise to 97.5% by 2025) and the number of mobile internet users was a staggering 61.3 million (source: Statista). You are probably reading this on your mobile phone, but have you checked how your own website performs on a mobile? Just because it looks… Continue reading Why Mobile Marketing Needs To Be Top Of Your List

How To Improve Your Website Speed Without A Degree In Website Development

People will form an opinion of your website in 0.05 seconds – what can they see in that time? I mention the importance of website speed a lot and how it impacts your marketing efforts, your website rankings and your ability to convert online traffic. So, here are some simple ways that you can improve… Continue reading How To Improve Your Website Speed Without A Degree In Website Development

Improving your website bounce rate

Your website bounce rate can have a big impact on performance. Not just how your website performs, but also for SEO (free listings in Google search results), paid Google Ads and Social Media Advertising. It affects your website’s quality score – a high bounce rate is telling Google that the information on there is not… Continue reading Improving your website bounce rate

Beyond Analytics – the door to website performance

If you use Google Analytics for your website, are you looking beyond the overview stats for those key golden nuggets of information? It’s great to know how many people are entering the site, how many sales it makes, how they get to the site etc, but have you thought about how they are exiting the… Continue reading Beyond Analytics – the door to website performance