Increasing your website conversion rate will have a positive impact on your business and it’s often the little things that make a big difference.
The last thing people will do before converting on your website or landing page is click a button – the CTA (Call To Action).
That button could be the difference between success or failure.
Most websites use standard CTA’s without giving them too much thought, but tailoring this CTA with a few words could create an uplift in conversions by up to 18%.
The key is to add a few words to your button that address user objections to clicking. Here’s a couple of examples:
Original CTA: Try Free!
Objection: I bet I have to enter payment details
New CTA: Try Free! No CC Required
Original CTA: Add to Gmail
Objection: I bet this is going to be a hassle
New CTA: Add to Gmail with one click
Give it a try and see what happens. The best way to improve the performance of your website or landing page is to keep testing different elements (but only do one at a time, in order to accurately measure the impact).
Let me know if it makes a difference and it makes a difference on increasing your website conversion.
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