Increasing Your Website Conversion – Top Tip

Increasing your website conversion rate will have a positive impact on your business and it's often the little things that make a big difference. The last thing people will do before converting on your website or landing page is click a button - the CTA (Call To Action). That button could be the difference between… Continue reading Increasing Your Website Conversion – Top Tip

3 Key Metrics to Track on Facebook Ads

If you are running Facebook Ads for your business and are not quite sure if they are as successful as they should be, here are 3 key metrics that will give you the answer: CTR (Link Click-Through Rate) You can view this stat in the Facebook Ads dashboard for your campaign. It is a %… Continue reading 3 Key Metrics to Track on Facebook Ads

How To Optimise Your Images For Search Engines

Google images helps searchers find images and web pages for a broad range of tasks. The Google image results show an image, attribution and a headline from the webpage. Users can then expand the preview to find out more about the image and the pages content, with a big call to action button to visit… Continue reading How To Optimise Your Images For Search Engines

Why Mobile Marketing Needs To Be Top Of Your List

The mobile internet penetration rate in 2020 was 90.3% (expected to rise to 97.5% by 2025) and the number of mobile internet users was a staggering 61.3 million (source: Statista). You are probably reading this on your mobile phone, but have you checked how your own website performs on a mobile? Just because it looks… Continue reading Why Mobile Marketing Needs To Be Top Of Your List

How To Improve Your Website Speed Without A Degree In Website Development

People will form an opinion of your website in 0.05 seconds – what can they see in that time? I mention the importance of website speed a lot and how it impacts your marketing efforts, your website rankings and your ability to convert online traffic. So, here are some simple ways that you can improve… Continue reading How To Improve Your Website Speed Without A Degree In Website Development