Most things are rarely as good as they look on the surface. They have lots of different elements that need to be good in order for the overall experience to live up to your expectations. Google Ads are no different. You can’t just pick a few keywords, set a budget, go live with your campaign… Continue reading Are You Wasting Your Advertising Spend?
Tag: digital marketing
3 Key Metrics to Track on Facebook Ads
If you are running Facebook Ads for your business and are not quite sure if they are as successful as they should be, here are 3 key metrics that will give you the answer: CTR (Link Click-Through Rate) You can view this stat in the Facebook Ads dashboard for your campaign. It is a %… Continue reading 3 Key Metrics to Track on Facebook Ads
How To Optimise Your Images For Search Engines
Google images helps searchers find images and web pages for a broad range of tasks. The Google image results show an image, attribution and a headline from the webpage. Users can then expand the preview to find out more about the image and the pages content, with a big call to action button to visit… Continue reading How To Optimise Your Images For Search Engines
Not sure if you should run ads on Facebook or Instagram for your business?
Here are a few things that Facebook & Instagram Ads can achieve for you: ✔️ Help you grow your Facebook/Instagram page audience and generate new likes from people who are your ideal customers ✔️ Increase awareness of your brand/product/service ✔️ Get your audience engaging with your posts, so you have a dialogue with them and… Continue reading Not sure if you should run ads on Facebook or Instagram for your business?
How to avoid a ban on your Facebook page
Running a Facebook page for your business is not always as easy as you might think. There are rules that you will need to follow, or risk being thrown into Facebook jail (kicked out and your page banned). Here’s a few things that you should keep in mind if running page to promote your business:… Continue reading How to avoid a ban on your Facebook page