Should You Rethink Your Facebook Ads Spend? Last week it was reported that Facebook is in decline. Users are shrinking for the first time in its history and many businesses are wondering if they should be shifting their advertising spend to other channels. If you are one of those businesses, take a step back and… Continue reading Facebook Decline – Is The End In Sight?
If you are running Facebook, Instagram or Google Ads to boost sales this quarter, here’s some tips on how to craft compelling Ad copy: Tip 1 - Match user intent: ensure your ad reflects what the user is looking for. Tip 2 - Focus on the benefits: people want solutions, not problems. Tip 3 -… Continue reading 6 Tips for Writing Compelling Ad Copy
Up to 99% of your website traffic is not completing a desired action. With the average conversion rate for websites globally being between 1-3%, there is a whole chunk of people entering your online premises and leaving without buying anything (that’s if your website is performing well in the first place). These are your low… Continue reading How to get sales, the easy way.
How much would you pay for TV advertising? 10’s to 100’s of thousands of pounds right? Don’t forget to include the cost of ad creative! How much would you pay for newspaper, magazine or radio advertising? From a few hundred to multiple thousands of pounds, depending on the publication or station. How much would you… Continue reading How much would you pay to promote your business?
I see lots of ads on Facebook and Instagram that make me stop scrolling and pay attention. The image is shit hot and has done its job of grabbing my interest, the copy is good and conveying the message really well, but so many times I think to myself – ‘why am I seeing this?… Continue reading Facebook & Instagram Ads gone wrong or not working well for you? This could be the reason why…