Think Facebook Advertising is a walk in the park?

If you thought you could just choose your audience, assign some budget, and bang out your ad to get you those sales, I’m afraid you are very much mistaken. The algorithm just won't let you have it that easy. It is designed to show engaging, likeable posts so only the best, most relevant ads will… Continue reading Think Facebook Advertising is a walk in the park?

Why social media is not working for you…

Truth bomb: Social media is NOT a magic wand. You can’t just set up a couple of profiles for your business, post here and there promoting what you are selling and expect the magic to happen. It won’t automatically result in sales and the people who have liked your page (probably your family and friends)… Continue reading Why social media is not working for you…

5 tips for increasing your online visibility

How visible is your business online? There are currently over 6 billion pages on the internet and it is growing every day. Standing out from the crowd can be difficult. You can't expect people to just find you, you need to show them the way... If you are hiding out of sight, your competitors will… Continue reading 5 tips for increasing your online visibility

The increasing cost of Social Media Advertising…

Facebook and Instagram ad costs are on the rise. It's no surprise. They work, it’s a good way of getting leads so naturally, as more people advertise, the price is going to go up and 2020 will see them becoming much more expensive. But that doesn’t mean it needs to cost your business more, it… Continue reading The increasing cost of Social Media Advertising…

Why social media is so attractive to advertisers…

For the first time in history (it’s not gonna start raining men), social media advertising spend is going to surpass print spend and is now the third-largest advertising medium, behind television ads and paid search. So, what’s the main attraction? ❤️ Social media platforms can collect vast amounts of information from their users, making it easier… Continue reading Why social media is so attractive to advertisers…