Should You Rethink Your Facebook Ads Spend? Last week it was reported that Facebook is in decline. Users are shrinking for the first time in its history and many businesses are wondering if they should be shifting their advertising spend to other channels. If you are one of those businesses, take a step back and… Continue reading Facebook Decline – Is The End In Sight?
Up to 99% of your website traffic is not completing a desired action. With the average conversion rate for websites globally being between 1-3%, there is a whole chunk of people entering your online premises and leaving without buying anything (that’s if your website is performing well in the first place). These are your low… Continue reading How to get sales, the easy way.
How much would you pay for TV advertising? 10’s to 100’s of thousands of pounds right? Don’t forget to include the cost of ad creative! How much would you pay for newspaper, magazine or radio advertising? From a few hundred to multiple thousands of pounds, depending on the publication or station. How much would you… Continue reading How much would you pay to promote your business?
The anatomy of a good Facebook & Instagram Ad incorporates many things, from the image and copy to granular levels of who you are targeting. But the real power of Facebook & Instagram advertising is all about the funnels. 💥 Say what? Funnels are where you have a strategy for your ads and you target,… Continue reading The secret to successful Social Media Advertising
If you thought you could just choose your audience, assign some budget, and bang out your ad to get you those sales, I’m afraid you are very much mistaken. The algorithm just won't let you have it that easy. It is designed to show engaging, likeable posts so only the best, most relevant ads will… Continue reading Think Facebook Advertising is a walk in the park?