The increasing cost of Social Media Advertising…

Facebook and Instagram ad costs are on the rise. It's no surprise. They work, it’s a good way of getting leads so naturally, as more people advertise, the price is going to go up and 2020 will see them becoming much more expensive. But that doesn’t mean it needs to cost your business more, it… Continue reading The increasing cost of Social Media Advertising…

How to spy on the competition

Want to spy on your competitors Facebook Ads (or just see if they are running any)? It’s good to keep an eye on the competition because it can help you spot any opportunities on the market and even show you what to avoid! It will also give you an insight into what offers they are… Continue reading How to spy on the competition

Why social media is so attractive to advertisers…

For the first time in history (it’s not gonna start raining men), social media advertising spend is going to surpass print spend and is now the third-largest advertising medium, behind television ads and paid search. So, what’s the main attraction? ❤️ Social media platforms can collect vast amounts of information from their users, making it easier… Continue reading Why social media is so attractive to advertisers…

Stop boosting Facebook posts and start advertising for better results…

Did you know? 🤔 👉 There are 60 million active business pages on Facebook 👉 But only 6 million of those businesses pay to be ‘active advertisers’ 👉 Although 75% of brands will pay to promote posts Promoting posts is a great way to get your brand and product out there, but it’s not always the BEST way and… Continue reading Stop boosting Facebook posts and start advertising for better results…

Ninja targeting on FacebookAds – Explained

You may have heard (or read) a lot about the amazing capabilities of targeting via Facebook & Instagram Ads, but understanding exactly what that means can be a bit confusing. So, here’s an ‘in a nutshell’ version… Basically, every time someone (you included) “likes” a page, interacts with a post, or fills out another part… Continue reading Ninja targeting on FacebookAds – Explained