Did you know? 🤔
👉 There are 60 million active business pages on Facebook
👉 But only 6 million of those businesses pay to be ‘active advertisers’
👉 Although 75% of brands will pay to promote posts
Promoting posts is a great way to get your brand and product out there, but it’s not always the BEST way and it can lead to you wasting money. Here’s why:
❌ You are limited in your choice of objective (page likes, web
visits, sales, leads) so your post may not be reaching the right people
❌ You can’t use detailed targeting to specify exactly who your audience is, or test audiences to see which convert better against each objective
❌ Your promoted posts will appear on your page, making it appear spammy which in turn can have a negative impact on your engaged audience. This will also affect your page quality score, making ads more expensive and reducing organic reach
❌ You can’t add a call to action button, which is proven to generate results
These are just a few of many reasons why you should direct your budget from boosting posts to using Facebook Ads. If you are spending the money anyway, surely it makes sense to spend it where you are going to get the best results?
For some, the only reason why they choose to boost a post over creating an ad is purely because it is the easier option and Facebook Ads can seem complicated. If this is you, utilise the people who know how Facebook Ads work – get some training if you want to manage ads for your business or hire a specialist to do it for you.
Get in touch if you would like to discuss Facebook Ads for your business.