Why social media is so attractive to advertisers…

For the first time in history (it’s not gonna start raining men), social media advertising spend is going to surpass print spend and is now the third-largest advertising medium, behind television ads and paid search.

So, what’s the main attraction?

❤️ Social media platforms can collect vast amounts of information from their users, making it easier for brands to target ads to local and niche markets.

❤️ The interactive nature of social platforms presents a unique opportunity for businesses to grow their brand image and connect with customers at more of a personal level. It presents an opportunity to build trust, loyalty, and long-term relationships between brands and customers.

❤️ Because of this, advertisements on social networks can be geared toward selling, engagement, or building an audience, rather than just selling.

Fancy giving it a try for your business? It’s doesn’t need to be costly and is proven to be extremely successful. If you are interested, get in touch and we can arrange a call to discuss.

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