Up to 99% of your website traffic is not completing a desired action.
With the average conversion rate for websites globally being between 1-3%, there is a whole chunk of people entering your online premises and leaving without buying anything (that’s if your website is performing well in the first place).
These are your low hanging fruit, ripe for the picking.
They know who you are and what you do, and have a need for what you offer, they just haven’t made that final decision yet. So, you need to follow them out the door (in a non-stalker way) and remind them why you have the solution to what they are looking for.
Remarketing. Don’t spend all of your money on online Ads targeting potential customers in the hope of acquiring new traffic. Instead, allocate some of your budget to leveraging your existing traffic – your warm audience.
Facebook, Instagram and Google platforms have the capability of retargeting people who have visited your website or received an email newsletter from you without making a purchase or filling in a lead form. It’s a very powerful, cost-effective and successful way to capture people who have expressed an interest and just need that little push to convert.
It’s a no-brainer – why walk the long way round to get new customers when there is a more direct route?
Want to make sure you have a strategy for converting your traffic with online advertising? Contact me for a free discovery meeting.