Most things are rarely as good as they look on the surface. They have lots of different elements that need to be good in order for the overall experience to live up to your expectations. Google Ads are no different. You can’t just pick a few keywords, set a budget, go live with your campaign… Continue reading Are You Wasting Your Advertising Spend?
If you are running Facebook Ads for your business and are not quite sure if they are as successful as they should be, here are 3 key metrics that will give you the answer: CTR (Link Click-Through Rate) You can view this stat in the Facebook Ads dashboard for your campaign. It is a %… Continue reading 3 Key Metrics to Track on Facebook Ads
Google images helps searchers find images and web pages for a broad range of tasks. The Google image results show an image, attribution and a headline from the webpage. Users can then expand the preview to find out more about the image and the pages content, with a big call to action button to visit… Continue reading How To Optimise Your Images For Search Engines
Not enough businesses understand the importance of customer reviews. It feels a bit awkward sometimes to ask for a review, but you would be surprised how easy it is to obtain one. I am guilty of not asking enough, or simply just forgetting completely. But yesterday I sent 9 emails requesting a review. Within 24… Continue reading How often do you ask for a review?