If you are running Facebook Ads for your business and are not quite sure if they are as successful as they should be, here are 3 key metrics that will give you the answer: CTR (Link Click-Through Rate) You can view this stat in the Facebook Ads dashboard for your campaign. It is a %… Continue reading 3 Key Metrics to Track on Facebook Ads
Tag: optimising for seo
How To Optimise Your Images For Search Engines
Google images helps searchers find images and web pages for a broad range of tasks. The Google image results show an image, attribution and a headline from the webpage. Users can then expand the preview to find out more about the image and the pages content, with a big call to action button to visit… Continue reading How To Optimise Your Images For Search Engines
9 Key Elements of On-Page SEO
SEO is the process of optimising your website so that it ranks highly on search engines. I know that it can be a scary subject for a lot of people as there are some technical elements that can be quite hard to grasp. So, this post is just focusing on the on-page elements (bits that… Continue reading 9 Key Elements of On-Page SEO