Why Mobile Marketing Needs To Be Top Of Your List

The mobile internet penetration rate in 2020 was 90.3% (expected to rise to 97.5% by 2025) and the number of mobile internet users was a staggering 61.3 million (source: Statista). You are probably reading this on your mobile phone, but have you checked how your own website performs on a mobile? Just because it looks… Continue reading Why Mobile Marketing Needs To Be Top Of Your List

Managing your business during the Coronavirus outbreak

Understandably, there is a lot of focus right now on Coronavirus and you may be wondering how it is going to affect your business. The truth is, nobody really knows but the best course of action right now is to try and not get too distracted and maintain (or ideally increase) your online presence. Everywhere… Continue reading Managing your business during the Coronavirus outbreak

What are your web stats telling you (and are you even looking)?

I am always amazed by the number of businesses who either pay someone to report on their website stats or create their own reports – but don’t do anything with the data. (Or worse still, don’t ever look at the data!). If you are never going to act on it (I would NOT advise this),… Continue reading What are your web stats telling you (and are you even looking)?

The foundations of social media marketing

The foundations of any social media marketing are that in order to be seen, you need to be present. And in being present you need to be informative, relevant and interesting for your audience. Without a presence, there is no audience. Without an audience, you can’t create brand awareness, drive web traffic, generate sales etc.… Continue reading The foundations of social media marketing

Steps to take when your online traffic is not converting…

Feel like you are doing all the right things to drive online conversions but not getting results? You need to pause. Take a step back and stop spending time and money until you have pinpointed the problem. Marketing via digital channels is a tough game, but it rarely fails if you are doing it right.… Continue reading Steps to take when your online traffic is not converting…