How To Improve Your Website Speed Without A Degree In Website Development

People will form an opinion of your website in 0.05 seconds – what can they see in that time? I mention the importance of website speed a lot and how it impacts your marketing efforts, your website rankings and your ability to convert online traffic. So, here are some simple ways that you can improve… Continue reading How To Improve Your Website Speed Without A Degree In Website Development

Improving your website bounce rate

Your website bounce rate can have a big impact on performance. Not just how your website performs, but also for SEO (free listings in Google search results), paid Google Ads and Social Media Advertising. It affects your website’s quality score – a high bounce rate is telling Google that the information on there is not… Continue reading Improving your website bounce rate

Beyond Analytics – the door to website performance

If you use Google Analytics for your website, are you looking beyond the overview stats for those key golden nuggets of information? It’s great to know how many people are entering the site, how many sales it makes, how they get to the site etc, but have you thought about how they are exiting the… Continue reading Beyond Analytics – the door to website performance

Do you need a website for your business?

At the end of last year, a study by the eCommerce Foundation found that 88% of consumers will research product information before they make a purchase online or in the store. The amount of people conducting this research and purchasing online will have grown dramatically since the global pandemic. The importance of having a website… Continue reading Do you need a website for your business?

Does your business need a website to succeed?

I get asked this a lot because many businesses are doing ok without one, but having one can make a huge difference and here’s why: But that doesn’t mean it needs to cost your business more, it just means that you need to get It shows that you have invested in your business and builds… Continue reading Does your business need a website to succeed?