At the end of last year, a study by the eCommerce Foundation found that 88% of consumers will research product information before they make a purchase online or in the store.
The amount of people conducting this research and purchasing online will have grown dramatically since the global pandemic. The importance of having a website for your business has never been so strong.
But where do you start? It’s probably easier than you think…
➡️ You can get a perfectly good 4-5 page website for under £400
➡️ Expect to pay a bit more if you are not supplying copy, photos, details of any external/internal links, a privacy and cookie policy and an idea of the look you are wanting to achieve (give examples of other sites)
➡️ Make sure you plan out what you want to include before approaching a developer
➡️ Do your research – having someone who has ‘dabbled’ in websites and is doing it as a cheap favour will end up costing you more money in the long run, guaranteed!
➡️ Specify that it MUST be optimised for mobile (most are these days but you don’t want to find out that it isn’t when it’s too late)
➡️ Make sure you have full access to the site to edit it yourself – it belongs to your business, not an agency
If you are considering a website for your business and need a little guidance, drop me a message. I can help get you started and put you in contact with a good developer.
