The impact of online advertising for your business can be colossal.
With the right image, copy, tracking, audience and implementation you could easily be seeing a very large return on your investment. But only if you have the right structure in place to support them.
Ads will amplify the performance of your website – if it’s good in the first place! Ads will sell your products and services – if they are worth selling and meet the needs of your target audience.
So before you spend your hard-earned cash on Ads, do a recce of your own real estate first. Or if you are too ‘in’ your business to see what needs improving, get someone else to do it for you. Think of the 50/30/20 rule:
- 50% of your success will be down to what you are selling – if people don’t want it or can’t identify a need for it, they won’t buy it.
- 30% will be down to your website – you can get all the traffic in the world, but if it doesn’t do its job of converting it is pointless.
- 20% will be down to the Ads – they are brilliant for driving good quality, relevant traffic (if done correctly). There is no doubt that they will bring people to your door, but it’s up to you to ensure that they stay and convert once they get there.
Ads cannot work their magic if the props are missing .
If you need help with your Facebook, Instagram or Google Ads (existing or new campaigns) or your website optimisation, get in touch and I will book you in for a free initial consultation.