Google gets 63k searches – every second of every day. If you own a website for your business, how do you get a slice of that audience? Well if you are a savvy business owner you will already be doing some work on SEO so that you appear in the organic search results. But 50%… Continue reading Are You Showing Up In The Search Results?
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6 Tips to Improve your Discoverability on Instagram
Getting new eyes on your brand can be a hard slog if you are not running Ads. But there are a few things you can do to boost your reach, discoverability and engagement: Optimise Your Profile for Search: if you want to show up in the search results use keywords in your profile. Your name… Continue reading 6 Tips to Improve your Discoverability on Instagram
How to Amplify the Performance of your Online Ads
The impact of online advertising for your business can be colossal. With the right image, copy, tracking, audience and implementation you could easily be seeing a very large return on your investment. But only if you have the right structure in place to support them. Ads will amplify the performance of your website - if… Continue reading How to Amplify the Performance of your Online Ads
6 Tips for Writing Compelling Ad Copy
If you are running Facebook, Instagram or Google Ads to boost sales this quarter, here’s some tips on how to craft compelling Ad copy: Tip 1 - Match user intent: ensure your ad reflects what the user is looking for. Tip 2 - Focus on the benefits: people want solutions, not problems. Tip 3 -… Continue reading 6 Tips for Writing Compelling Ad Copy
Improving your website bounce rate
Your website bounce rate can have a big impact on performance. Not just how your website performs, but also for SEO (free listings in Google search results), paid Google Ads and Social Media Advertising. It affects your website’s quality score – a high bounce rate is telling Google that the information on there is not… Continue reading Improving your website bounce rate