The foundations of social media marketing

The foundations of any social media marketing are that in order to be seen, you need to be present. And in being present you need to be informative, relevant and interesting for your audience. Without a presence, there is no audience. Without an audience, you can’t create brand awareness, drive web traffic, generate sales etc.… Continue reading The foundations of social media marketing

Beating the social media algorithms

Want to beat the social media algorithms? I see so many posts claiming to know how to beat the algorithms and they all have one thing in common – they don’t beat it, because they can’t and neither can you. But you can make them work to your advantage. The algorithms are what sorts through… Continue reading Beating the social media algorithms