I see lots of ads on Facebook and Instagram that make me stop scrolling and pay attention. The image is shit hot and has done its job of grabbing my interest, the copy is good and conveying the message really well, but so many times I think to myself – ‘why am I seeing this?… Continue reading Facebook & Instagram Ads gone wrong or not working well for you? This could be the reason why…
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Beyond Analytics – the door to website performance
If you use Google Analytics for your website, are you looking beyond the overview stats for those key golden nuggets of information? It’s great to know how many people are entering the site, how many sales it makes, how they get to the site etc, but have you thought about how they are exiting the… Continue reading Beyond Analytics – the door to website performance
The secret to successful Social Media Advertising
The anatomy of a good Facebook & Instagram Ad incorporates many things, from the image and copy to granular levels of who you are targeting. But the real power of Facebook & Instagram advertising is all about the funnels. 💥 Say what? Funnels are where you have a strategy for your ads and you target,… Continue reading The secret to successful Social Media Advertising
Do you need a website for your business?
At the end of last year, a study by the eCommerce Foundation found that 88% of consumers will research product information before they make a purchase online or in the store. The amount of people conducting this research and purchasing online will have grown dramatically since the global pandemic. The importance of having a website… Continue reading Do you need a website for your business?
How to use Instagram Story Highlights to grow your business
Ever noticed those little icons on your Instagram profile and wondered how you can make the most of them? This free space is a powerful tool and can be used to grow your following, showcase what you offer and increase product sales. Leaving this space empty is like turning down a free ad in the… Continue reading How to use Instagram Story Highlights to grow your business