The secret to successful Social Media Advertising

The anatomy of a good Facebook & Instagram Ad incorporates many things, from the image and copy to granular levels of who you are targeting. But the real power of Facebook & Instagram advertising is all about the funnels. 💥 Say what? Funnels are where you have a strategy for your ads and you target,… Continue reading The secret to successful Social Media Advertising

How to use Instagram Story Highlights to grow your business

Ever noticed those little icons on your Instagram profile and wondered how you can make the most of them? This free space is a powerful tool and can be used to grow your following, showcase what you offer and increase product sales. Leaving this space empty is like turning down a free ad in the… Continue reading How to use Instagram Story Highlights to grow your business

Think Facebook Advertising is a walk in the park?

If you thought you could just choose your audience, assign some budget, and bang out your ad to get you those sales, I’m afraid you are very much mistaken. The algorithm just won't let you have it that easy. It is designed to show engaging, likeable posts so only the best, most relevant ads will… Continue reading Think Facebook Advertising is a walk in the park?

Managing your business during Coronavirus

Are you worried about managing your business during the Coronavirus outbreak? Understandably, there is a lot of focus right now on Coronavirus and you may be wondering how it is going to affect your business. The truth is, nobody really knows but the best course of action right now is to try and not get… Continue reading Managing your business during Coronavirus

Why social media is not working for you…

Truth bomb: Social media is NOT a magic wand. You can’t just set up a couple of profiles for your business, post here and there promoting what you are selling and expect the magic to happen. It won’t automatically result in sales and the people who have liked your page (probably your family and friends)… Continue reading Why social media is not working for you…