It's easy to get carried away when posting on your business platforms and forget about who your audience really is. If you want to use social media to grow your business, here's the top 3 things you need to remember: 👎 Don’t make it all about yourself. Vary your content, share tips / advice / news… Continue reading Top 3 things businesses should avoid on Social Media
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How to use Social Media for your business
Setting up a social media profile for yourself is easy. You can post what you like, when you like and you don't really need to give it too much thought. Doing it for your business is not so easy, there are many things you need to consider if you want to use these profiles to… Continue reading How to use Social Media for your business
What are your web stats telling you (and are you even looking)?
I am always amazed by the number of businesses who either pay someone to report on their website stats or create their own reports – but don’t do anything with the data. (Or worse still, don’t ever look at the data!). If you are never going to act on it (I would NOT advise this),… Continue reading What are your web stats telling you (and are you even looking)?
The foundations of social media marketing
The foundations of any social media marketing are that in order to be seen, you need to be present. And in being present you need to be informative, relevant and interesting for your audience. Without a presence, there is no audience. Without an audience, you can’t create brand awareness, drive web traffic, generate sales etc.… Continue reading The foundations of social media marketing
How to spy on the competition
Want to spy on your competitors Facebook Ads (or just see if they are running any)? It’s good to keep an eye on the competition because it can help you spot any opportunities on the market and even show you what to avoid! It will also give you an insight into what offers they are… Continue reading How to spy on the competition