For the first time in history (it’s not gonna start raining men), social media advertising spend is going to surpass print spend and is now the third-largest advertising medium, behind television ads and paid search. So, what’s the main attraction? ❤️ Social media platforms can collect vast amounts of information from their users, making it easier… Continue reading Why social media is so attractive to advertisers…
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Steps to take when your online traffic is not converting…
Feel like you are doing all the right things to drive online conversions but not getting results? Here are some steps for you to take when your online traffic is not converting. You need to pause. Take a step back and stop spending time and money until you have pinpointed the problem. Marketing via digital… Continue reading Steps to take when your online traffic is not converting…
Stop boosting Facebook posts and start advertising for better results…
Did you know? 🤔 👉 There are 60 million active business pages on Facebook 👉 But only 6 million of those businesses pay to be ‘active advertisers’ 👉 Although 75% of brands will pay to promote posts Promoting posts is a great way to get your brand and product out there, but it’s not always the BEST way and… Continue reading Stop boosting Facebook posts and start advertising for better results…
Ninja targeting on FacebookAds – Explained
You may have heard (or read) a lot about the amazing capabilities of targeting via Facebook & Instagram Ads, but understanding exactly what that means can be a bit confusing. So, here’s an ‘in a nutshell’ version… Basically, every time someone (you included) “likes” a page, interacts with a post, or fills out another part… Continue reading Ninja targeting on FacebookAds – Explained
Beating the social media algorithms
Want to beat the social media algorithms? I see so many posts claiming to know how to beat the algorithms and they all have one thing in common – they don’t beat it, because they can’t and neither can you. But you can make them work to your advantage. The algorithms are what sorts through… Continue reading Beating the social media algorithms